Great Restaurant Ideas for Summer

Great Restaurant Ideas for Summer

To help you make the most of this time of year, we have compiled a list of helpful tips to assist you with taking your business to the next level. From creative concoctions to great marketing ideas, you’ll find everything you need to make your eatery hotter than ever below.
Helpful Ideas for Summer

1.    Create a Summer Soundtrack:
The summer season brings with it a feeling of freedom and fun, and you need to make sure your restaurant has a soundtrack to match. Change out the tunes you’ve been playing all winter for something upbeat and energetic. Your customers will notice and make your establishment their escape from the heat until autumn comes again.   

2.    Use Summertime Decorations:
To draw in more customers, decorate your restaurant in a summertime theme. There are plenty of great ideas for easy DIY decorations online, and many department stores offer an array of items that will give your restaurant the flair it needs for the season.
In addition, you will want to make sure that your tables are outfitted in appropriately coloured tablecloths that compliment the warm, carefree months. With the right look, your restaurant is sure to draw a crowd and capture more sales. 

3.    Implement a Seasonal Menu:
Summer is the perfect time to change up your menu by offering an array of dishes that feature seasonal items which cannot be found at other times during the year. Try to create a menu of specialities with bright flavour combinations to please your diners’ palates while complementing the warm weather.
Give the menu items creative names and present them in colourful, artistic ways that draw inspiration from the season. Your customers are guaranteed to be sad and left wanting for more when summer comes to an end. 

4.    Take Part in Outdoor Events:
During the summer season, a host of outdoor events and activities take place throughout Britain. You can easily obtain a list of the ones being held in your area by contacting your local chamber of commerce, conducting a little online research or reading some local publications.
To market your restaurant to new clientele, you should try to host a booth at some of these events. In addition to offering any food for sale, give out free samples to attendees along with your contact information. The result will be increased business for your establishment.

5.     Sponsor a Sports Team:
There’s no shortage of amateur and junior sports teams that play over the summer months. To advertise your restaurant, you should sponsor one. Your eatery’s logo will be printed on the players’ uniforms, allowing everyone watching to see it game after game. In addition, supporting a local team will show that you support your community.

6.    Set Up Some Outdoor Seating:
There is really no better time to soak up some sunshine than during the summer. After months of cold, drab weather everyone wants to spend more time outside. Therefore, you should find some way to set up additional outdoor seating at your restaurant. After all, during this warm season, many people specifically choose what restaurants to dine at based on whether or not they have places to sit outside.  

7.    Support a Local Charity:
The warm weather of summer makes it easy to throw a charity event such as a carwash or raffle. Hosting such an event at your restaurant is a great way to draw support from the local community and do some good at the same time. However, make sure to plan the event you want to have well in advance to avoid any potential problems.

8.    Offer Summertime Concoctions:
Many of your patrons are bound to want a refreshing drink during the hotter days. To meet this demand, you should create a menu of refreshing cocktails and mocktails made from seasonal ingredients. You may also want to offer a few frozen concoctions as well. Give the drinks names that pertain to the season for an extra special touch.

9.    Try Extended Hours:
With many taking off for holiday and schools being closed during the summer, you might want to try extending your restaurant’s hours of operation. In some locations, it can be a great way to generate extra revenue. Furthermore, if you find that you are not making enough money to justify staying open later, you can always return to your original schedule.

10.    Implement a Special Customer Loyalty Programme for the Summer
To stir up new interest amongst your long-time patrons, offer a customer loyalty programme that is only valid for the summer months. Customers that have been coming to your restaurant for years will be excited by the fresh offer and make it a point to dine at your establishment frequently.

11.    Offer Catering Services:
Summer is a time when many people host parties and family gatherings. Therefore, if you don’t usually offer catering services, you might want to give it a try over the next few months. Just one event can bring in a significant amount of revenue.
To get started, create a catering menu and distribute flyers within your restaurant. You’ll probably be surprised by how well you do.

We at Stalbridge Linen Services know that running a restaurant can be challenging, but with hard work and perseverance, you can find success. Hopefully, the ideas listed above will help you to boost your restaurant’s revenue and customer base. If we can be of any assistance to your business, please do not hesitate to give us a phone call or send us an email. We would be happy to help in any way that we can.

Posted: May Case StudyCustomersFresh thinkingRestaurantStaff