How to Make Your Bed and Breakfast Successful - 10 Tips for Your B&B
Invest in high-quality linen
The sheets your guests sleep on are an integral part of ensuring a good night’s rest and a happy customer. This is why it’s so important to invest in high-quality linen. Not just for the beds but also towels, robes and restaurant linen. A linen hire service allows you to hire luxury linen that will be cleaned, dried and delivered straight to your door.
Not only is this cost-effective for your business, but it is also more environmentally friendly. This means you can afford higher quality linen for a lower price and you don’t need to worry about investing in a large quantity of expensive linen. Linen hire services can provide you with bed sheets, towels, robes, tablecloths and napkins so you can even create a beautiful dining area for your guests to enjoy breakfast.
Ask for reviews
The best way to build up a strong business is to get plenty of reviews and testimonials from your guests. People searching for a place to stay will use reviews as the biggest indicator of a good hotel or B&B. Therefore, you need to make sure your score is high. If you’re a new business, you may not have any reviews yet and that can make people a bit cautious about booking your B&B. That’s why it’s so important to ask people to review their stay.
Many people will be more than happy to leave you a review if they had a great stay, so try to prompt this as often as you can. You can include it in a welcome note that also explains the amenities and WiFi password. Or you can ask as they leave or by sending an email after their stay. You’ll soon have 5-star reviews flooding in.
Provide a memorable experience
The best way to make guests continue to return is to provide them with an experience they’ll remember. The more memorable the service you provide, the more they’ll talk about you to their friends and family and want to return. Often, word of mouth is the best marketing tool available to you and will ensure more people choose to visit you in the future.
You can make an experience memorable by going above and beyond. You can dazzle guests with your charismatic personality, make them laugh and always ask if they need anything. Ensure your rooms are full of cosy decor, calming colours and comfy beds. It’s also worth providing competitive prices and providing exceptional knowledge of the local area.
Create a great website
In the age of modern technology, it simply won’t work to have a below-par website. It’s the first impression your guests will have about your B&B and may even click off the website if they think it looks unprofessional. So even though you might have an outstanding B&B, if your website doesn’t match, you may put off a lot of potential customers.
While cost may be a concern for many small business owners, websites don’t need to cost you a huge amount of money. Some providers provide free templates that will look great and do everything you need it to. Some important things to include are professional photos, search engine optimisation, online booking, reviews and contact details.
Take into consideration peak and off-seasons
There will always be quieter and busier seasons in the hospitality industry, so it’s important to budget for these. You’ll want to try and drive up bookings as much as possible. In the quieter seasons, you’ll need as many bookings as possible to make it through with a profit and you’ll need to make the most of the busy season by getting as many bookings as you can. Once you’ve learnt the patterns that tend to appear within your business, you’ll be better equipped to deal with them. This is also important to note as you will need to take a break and it will be best to do this during the quieter periods.
For example, if you remember September being a particularly quieter month last year, you can prepare for it this year by offering a special deal, such as a reduced price or a free bottle of wine with every stay. This will draw in more people and can help you turn over a profit. After all, an empty room is only going to lose you money when it could be filled for a cheaper price.
Define your market
You won’t be able to advertise your B&B to anyone unless you know who those people are. Unless you narrow down your market to a specific group of people, you won’t be able to tailor your services or adjust your marketing strategies. You’ll need to decide if your B&B is going to be marketed towards older adults, families or young couples and alter your marketing strategy accordingly.
Once you’ve got a clear idea, making marketing decisions and promoting your business online will be much easier once you know who you’re talking to.
Consider your interior design
Creating a relaxing and functional space that also tells a story is an important part of adding character to your B&B. You need to create a unique experience for your guests by drawing on the history and heritage of the area. After all, guests normally choose to stay in a B&B because it gives them a much better experience of the local area rather than a hotel room that looks the same as any other. Add locally sourced artwork, materials and ornaments that paint a picture and give your B&B lots of character. Strive for culture, charm and style that is entirely different from a budget hotel room.
Make a good first impression
While there are a lot of things to consider when putting together a charming B&B, one thing to think about is the first impression the guests receive. It’s vital that you provide excellent service from the get-go and ensure that every small detail is a good one. Think about your email correspondence, is it friendly and approachable? Are you there to greet them at the time they say they will arrive? And is their room ready when you said it would be?
These small details are the basics and something you can’t afford to get wrong. You could even go the extra mile by offering to pick them up from the train station or providing them with a welcome gift basket full of a few local treats.
Define clear boundaries
When you run a B&B, you are often inviting people into your home or personal space and it’s important they know what they can and can’t do. Therefore, it’s important to create boundaries so they can understand what is expected during their stay. This includes letting them know where they can’t go within the building and what areas are your own living quarters. If you want them to take off any muddy shoes at the door, make sure they are aware of this and let them know other details like when to make their payment or when to order breakfast.
Don’t forget the details
There are lots of smaller details that you can add to your guest’s rooms that will really make their stay memorable. Consider adding the following items:
- - Tea and coffee facilities
- - Shower gel, shampoo and conditioner
- - Bathrobe
- - Slippers
- - Biscuits
- - Magazines and newspapers
- - A map of the local area
All of these things will help your guests enjoy their stay. You could even consider adding a small bookshelf in a communal area and allowing them to borrow items like umbrellas or phone chargers. Every little detail will make sure your guests remember you and your B&B and ensure they keep coming back or let their friends and family know how good their stay was.
Johnsons Stalbridge Linen provides high-quality hotel linen
When running a successful B&B, high-quality linen is important. It helps create a great first impression, gives your guests a peaceful night’s rest and ensures they leave feeling happy and relaxed. Johnsons Stalbridge Linen Services provides hotel, restaurant and kitchen linen across the UK. Whether you need bed sheets, towels, bathrobes or tablecloths, we have it all. We ensure prompt delivery and make sure that every piece we provide is cleaned and dried to a high standard. For more information get in touch with our friendly team.