Importance of Linen for Ensuring Quality Stays for Guests

These days, rather than just expecting a clean, dry place to sleep for the night, hotel guests want luxury, attention to detail and something just a little bit special. In fact, many guests rate the quality of the bed linen as one of the most important factors of a hotel stay.

If you’re currently looking for ways to improve the quality of your guests’ stay, upgrading your existing sheets to sumptuous new linens could be the perfect option. Not only will high quality bed sheets help ensure your guests are comfortable and well rested, they’ll also transform the look of your rooms.

Adding style, substance and a real touch of luxury, good quality linen can help make your establishment even better. Read on to learn more about how.

Beds Matter

According to a 2014 Gallup Survey, more than half of guests at luxury hotels said they would pay more for an improved bed. What's more, all respondents to the survey reported that a comfortable bed was the most important aspect of a hotel stay, topping Wi-Fi, good service and any other aspect of hospitality.

This shows just how vital the quality of your bedding is, with today’s guests unlikely to forgive worn sheets, rough pillowcases or tired mattress covers.

First Impressions

Most guests know the minute they see a bed if it’s going to be comfortable, with clean, crisp sheets, fluffy duvets and supportive pillows all playing an important part in making a bed irresistible. This initial impression will go a long way to influencing the quality of your guests' stay, with those who are initially impressed with their bed much more likely to rate your hotel favourably.

Getting a Good Night’s Sleep

As well as looking and feeling great, good quality sheets can help to boost the chances of a good nights’ sleep. In the United States, The National Sleep Foundation conducted a survey that showed three-quarters of people slept better when their sheets were comfortable, clean and fresh.

By ensuring a good night’s sleep for your guests, they’ll in turn reward you with positive reviews and return visits.

Show Your Guests How Much You Value Their Experience

Showing your guests that you value their comfort and the quality of their sleep goes a long way towards building good relationships and creating customers for life.

Everyone who stays at your hotel will be able to feel the quality of your linen, and most will understand that you’ve invested money and effort into finding the best possible sheets for their benefit. This will help to boost the quality of guests' overall experience and ensure they have a positive impression of your hotel. This in turn can leave a lasting impression that sees many guests returning to you time and time again.

Finding Good Quality Sheets

In order to ensure the quality of your hotel sheets is as high as possible, it’s important to use a supplier with a proven track record and expertise in the industry. If you can trust your linen supplier to provide you with the best quality sheets you can afford, you can be confident that your guests will have a great nights’ sleep every time.

We’re the experts you can trust here at Stalbridge Linen. Get in touch with us today to discuss your hotel linen requirements and learn more about how we can help ensure a comfortable experience for your guests.