Are you looking to broaden your prospects and cater to younger holiday-goers? Here are some tips on how to attract a Gen Z audience to your hotels.
Whilst statistics show that millennials are the generation that tends to travel the most, they are closely followed by Gen Z, who are said to travel 29 days a year on average. They are also more likely to book a staycation in comparison to older generations.
With this in mind, it’s important to consider how you can tailor your hotel accordingly to attract these younger audiences. Read on to see our top advice on what you can implement in your hotel.
Embrace Technology
Reliable WiFi
There’s no denying that we’re in a digital age where staying connected is of great importance and convenience to many. As such, it’s important to offer a strong and reliable WiFi connection throughout your hotel.
Gen Z especially are known for spending lots of time on their phones, laptops or other smart devices. Whether it be for streaming, sharing content on social media or simply browsing, ensure you offer them the chance to stay connected when staying at your hotel, as this could make or break their decision to stay with you or a competitor!
In-Room Entertainment
As the generation that grew up with the evolution of television and streaming, it’s worth considering the in-room entertainment you offer at your hotel.
Will you offer a smart TV with streaming services? If not, will you at least offer a large flat-screen TV for premium viewing? These are things to consider carefully.
Attract with Understated Luxury
Crisp Hotel Bedding
Whilst they may not have as much disposable income as older generations, that’s not to say that Gen Z don’t still appreciate affordable and understated luxury. One way to cater to this preference is through the use of high-quality hotel linens.
Consider opting for monochromatic bedding (such as a classic white) as opposed to patterned bedding, as this offers a cleaner, more deluxe aesthetic. Also be sure to go the extra mile in ensuring that your bed linens are pressed and accurately folded in the hospital corner style.
This really elevates the aesthetics of your beds to the next level and helps to create an inviting and professional appearance.
Add-On Services
Another way of offering quiet luxury is by offering a number of optional add-on services. Survey results show that Gen Z guests are willing to pay more for services such as:
- Breakfast (46%)
- Spa/sauna (31%)
- Room service (28%)
- Room upgrades (25%)
- And more
Offering such add-ons is a way of elevating their overall stay with you, with their experience reflecting positively on how they view your hotel.
Prioritise Sustainability
Reward Eco-Friendly Practices
As well as operating eco-friendly practices and promoting these, also consider offering rewards/incentives to your guests for partaking in eco-friendly practices during their stay.
For example, you might offer a scheme whereby guests can have a free item from the minibar or a discount on their breakfast for every night they reuse towels rather than accepting fresh towels every day.
Source Locally
If you also offer a dining experience at your hotel, consider sourcing local and seasonal produce to use in the meals you provide. Younger audiences are known to be climate conscious and appreciate businesses who operate in more environmentally friendly ways.
This could see more of your Gen Z guests choosing to both stay and dine at your hotel, as opposed to going out to dine.
Trusted Hotel Linen Supplier
If you’re looking to tailor your hotel to a younger audience, why not start with your hotel linens? Here at Stalbridge Linen Service, we’re proud to offer premium quality linens to hotels across the company.
With flexible contracts and efficient delivery, you can count on us to provide you with the linens you need to elevate your hotel to the next level. Get in touch with us today to discuss your requirements.
0800 093 9933
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